SEPHORA, the leading beauty retailer, unveiled a new YouTube video campaign featuring products for curly, coiled, and tightly-coiled hair textures.
The four brands highlighted in the campaign include:
Madam C.J. Walker, a brand with a legacy of beauty and culture in the African American community
Briogeo, texture-specific products with urban roots in New York City
Bumble and Bumble, extraordinary products creatively designed for the craft of hairdressing
DevaCurl, celebrating unique curls, inspired by real people
For the first time ever, Sephora is engaging directly with the Natural Hair community using talent sourced by the BSIDE Agency.
Check out this video of top Sephora product picks from one of our fav vloggers, NaturalMe4C.