The last-minute push for The Marvels with an appearance by star Brie Larson on Friday’s The Tonight Show and at a theater in NYC post-actors strike have not moved weekend grosses any higher for Marvel Studios‘ The Marvels.
via: CNBC
“The Marvels” didn’t go higher, further or faster during its opening weekend in theaters.
The latest entrant in the Marvel Cinematic Universe hauled in an estimated $47 million domestically over its debut weekend, the lowest in the 30-plus-film franchise’s history.
Initial predictions saw the film opening at between $75 million and $80 million domestically, but those figures shrunk to a range between $60 million and $65 million ahead of Friday’s opening.
Internationally, “The Marvels” garnered $63.3 million in ticket sales, bringing its global haul to $110.3 million.
“Despite posting the lowest domestic debut for the MCU, ‘The Marvels’ proved once again the importance of the international marketplace for the Marvel brand,” said Paul Dergarabedian, senior media analyst at Comscore. “The film will now rely on Thanksgiving holiday corridor moviegoing to help move the big budget superhero film closer to profitability and help to determine the film’s ultimate success at the box office. ”
While critics were lukewarm on “The Marvels,” giving the flick a 62% on Rotten Tomatoes, audiences were more receptive with an 85% score. Still, Disney had an uphill battle drawing moviegoers to theaters for its 33rd MCU film, which the company likely understood. CEO Bob Iger has already said this year that the studio would scale back its Marvel slate.
