Calvin Klein unveiled its latest campaign today — starring the Kardashian-Jenner sisters.
We knew something like this was coming the moment Khloé made her pregnancy announcement with the Calvin Klein logo on full display.
If you were hoping to get a peek of Kylie’s alleged baby bump — forget it. The youngest sister not-so-subtly hides her midsection in every photo.
“Family is everything,” says Kim Kardashian West, “so when we’re all together doing something special like this, it means so much.” The “something special” she’s talking about is appearing in the global campaigns for Calvin Klein Jeans and Calvin Klein Underwear alongside her four sisters Khloé and Kourtney Kardashian, and Kylie and Kendall Jenner. “We were all in a group text before saying how lucky we are to do this together and that it’s going to be the best day,” adds Kim.
That sense of adventure and togetherness was at the crux of the campaign, shot by Willy Vanderperre, at a secret location in Los Angeles. The images portray the sisters posing together in a barn-like setting, and its focus on family unity is what drew the sisters to the idea. “As sisters, we talk to each other all the time,” adds Kourtney. “We’re definitely a modern family, and Calvin Klein embodies Americana.”
The Kardashian-Jenner family are just the latest in Calvin Klein’s new family-oriented jeans and underwear campaigns, which have been rolling out on social media since November. The first was a group of artists including Kelela and Dev Hynes picked by Solange Knowles; the second, the A$AP Mob; and the third were Kaia and Presley Gerber. Every campaign was shot in the same rustic local with Calvin Klein’s patchwork blankets also featured. The multi-month roll out—and A-list stars—is a new tack for the Calvin Klein brand at large, which previously issued just two big seasonal campaigns.
But if we’ve learned anything from Simons’s tenure as the brand’s chief creative officer, it’s that things are changing for the better. In the past year, he’s led a revamp on the Madison Avenue store, turning it into an Instagrammable art installation, and partnered with Amazon Fashion on innovative holiday pop-ups in New York and Los Angeles. The sisters are obviously fans of his direction, too. “Raf had this American vision in a barn with my family,” says Kim, with Kendall adding, “Everything we wore, the ranch where we shot it—it was all iconic.”
Check out a clip from the campaign in which the girls play a game of ‘Never Have I Ever’ below.
— Kim Kardashian West (@KimKardashian) January 22, 2018