Kim, Kourtney and Khloe Kardashian have released the first pictures of their new clothing collection for babies and toddlers. The Kardashian Kids collection is a Babies ‘R’ Us exclusive and is set to arrive in stores March 15th.
The 30-piece line is for girls aged 0-24 months, and focuses on super-soft, baby-friendly fabrics.
The sisters revealed in an interview today that they started developing the line when Kourtney was pregnant with Penelope.
‘It was mainly Kourtney who was the inspiration, but as I got pregnant, I started to chime in,’ Kim told WWD.
‘Until you have your own child, you don’t realize how important it is for fabrics to be extra soft and accessible.’
Kourtney said that she leaned on her experience of owning childrenswear boutique, Smooch, for six years.
‘I used to do the buying for the store, and I had no idea what was practical,’ she said. ‘Now I know what mothers are looking for. And shopping for my kids is way more fun than shopping for myself.’
The affordable line is priced from $14.99 to $29.99, and will go on sale exclusively at Babies ‘R’ Us from March 15.
Get into some more photos from the collection below!