Beyoncé Signs 'Multi-Layered' Deal with Adidas for Apparel and Sneakers, Will Re-Launch Ivy Park

Checks over stripes? Not for Beyoncé!

Adidas announced this morning that the company has signed Beyoncé to what’s being described as a “multi-layered” deal.

According to CNBC’s Jess Golden, Beyoncé will become a creative partner for the brand which will include the launch of signature sneakers and apparel. She’ll also re-launch her Ivy Park line.

“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Beyoncé said in a press release.

We can’t wait to see what they come up with!

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