Checks over stripes? Not for Beyoncé!
Adidas announced this morning that the company has signed Beyoncé to what’s being described as a “multi-layered” deal.
According to CNBC’s Jess Golden, Beyoncé will become a creative partner for the brand which will include the launch of signature sneakers and apparel. She’ll also re-launch her Ivy Park line.
Just In: Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch her Ivy Park brand with adidas.
— Jess Golden (@JGolden5) April 4, 2019
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Beyoncé said in a press release.
We can’t wait to see what they come up with!
