Barbie is getting a long-overdue makeover.
TIME revealed that Mattel is giving Barbie three new body types — tall, petite, and curvy.
It’s not the first major change that Barbie has undergone: last year, Mattel introduced new skin textures and hair to reflect a more diverse society, as well as the option to remove Barbie’s age-old high heels with adjustable ankles. But this is the first time the doll’s body will be altered, and the first time children will be able to truly see themselves represented in a toy. The project was so secretive, it was kept under wraps at Mattel’s headquarters and known only as “Project Dawn.”
“The millennial mom is a small part of our consumer base, but we recognize she’s the future,” Evelyn Mazzocco, head of Barbie brand tells TIME. The new dolls will be sold exclusively on Mattel.com and hit stores later in the year.
Check out the full story via TIME.