Alex Rodriguez is getting into the beauty industry.
The 45-year-old retired baseball player has announced the launch of the Blur Stick concealer line for men.
The product was created in collaboration with Hims & Hers, a wellness brand that A-Rod (and Jennifer Lopez) invested in last year.
“Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products,” he said in a press release. “Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”
The Blur Stick is made from premium ingredients, including jojoba oil, aloe extract, and dog-rose oil. The brand states the product is packaged in a “sleek, travel-friendly tube,” and provides long-lasting coverage for a wide range of skin types.
“Breaking through stigmas and addressing ‘embarrassing’ topics head-on is core to what we do at Hims & Hers,” said Hims & Hers co-founder and CEO Andrew Dudum. “To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that. I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”
This sounds like a deal that was put in place before he and Jennifer went their separate ways. She can definitely sell beauty to men — but we’re not sure Alex can.
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