Whoopi Goldberg is launching a medical-marijuana company with Maya Elisabeth, one of the leading “canna-businesswomen” in the medicinal marijuana industry, with a line of products designed to provide relief from menstrual cramps.
via Vanity Fair:
The company, Maya & Whoopi, will offer cannabis edibles, tinctures, topical rubs, and a THC-infused bath soak that it describes as “profoundly relaxing.” Frankly that last one, even though your humble reporter is a man, sounds incredible.
In an interview with Vanity Fair, The View co-host said she wanted to create a product for women that was discreet, provided relief, and wouldn’t leave you glued to your couch.
“For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort,” she says. “Smoking a joint is fine, but most people can’t smoke a joint and go to work.”
“This, you can put it in your purse,” Goldberg continues. “You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.”
Goldberg has been outspoken about her medical-marijuana use in the past. In 2014, she wrote in The Cannabist about her love of her kush-filled vape pen, which she says gives her relief from glaucoma-related headaches without resorting to eating handfuls of Advil every day.
“I started using the vape pen because I stopped smoking cigarettes about four years ago and discovered I couldn’t smoke a joint anymore,” she says. “The relief that I got with the vape pen was kind of different from what I got with smoking. I could control it much better.”
If it worked so well for headaches, surely it could be applied to other aches, so Goldberg got in touch with a couple of industry experts to see if there was already anything on the medical-marijuana market for cramps. They told her no, because it was seen as a niche.
At this point in the interview, Goldberg stops to give an exasperated chuckle.
“Hey, this niche is half the population on the earth,” she says. “This seems to be people flippantly blowing you off, which is what you get whenever you start talking about cramps. They weren’t thinking how do you target this? I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”
Goldberg then got in touch with Elisabeth, the owner of the female-run medical-marijuana cannabis company Om Edibles in northern California, and the two were off to the races.
If you decided you want the relief without the ‘high’, Whoopi & Maya will also include products with only cannabidiol (CBD) — which lacks the euphoric effects commonly associated with marijuana.
The whole line is scheduled to be available in April and only in California — for now.
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