Watch: Nelly Stars in New Honey Nut Cheerios 'Must Be The Honey' Ad Campaign [Photos + Video]


Nelly’s no stranger to collaborating with musical talent across all genres, but he’s taking things to another level by collaborating with “Buzz the Bee” for Honey Nut Cheerios’ ‘Must Be The Honey’ campaign.

For the collaboration, Nelly has recorded a danceable remix to his 2001 hit “Ride Wit Me” called “Must Be the Honey (M.B.T.H.),” and is also starring with Buzz the Bee in one of five 30-second ad spots directed by Hype Williams.

“I’ve worked with some very talented artists and thought—I think it’s about time I work with the Bee,” Nelly said of the collaboration. “I love the sweet taste of Honey Nut Cheerios and Buzz’ sweet sound on this track. When I hear it, I can’t help but smile.”

Watch as Nelly gives Buzz some ‘swag’ below!

[via Rap-Up]

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