Tiffany Haddish gave Groupon a big name boost when she hilariously told her story about using one to take Will and Jada Pinkett Smith on a discounted swamp tour, now they’re returning the favor.
The brand has named Tiffany their new spokesperson and she’ll star in a series of Groupon ads — the first being a Super Bowl commercial.
via Page Six:
The 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4.
“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
The company said Haddish ranks in the top 1 percent of most frequent Groupon purchasers and has been a strong advocate with her fellow celebrities and co-stars. On “Jimmy Kimmel Live!” recently, she talked about taking a Hollywood A-list couple on a Groupon-bought swamp tour experience while filming “Girls Trip” in Louisiana.
“We’re thrilled to have one of the hottest names in entertainment as our new spokesperson,” Groupon chief marketing officer Vinayak Hegde said. “Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”
We love it! Check out Tiffany’s announcement video below.
Everyone knows I’m a huge @Groupon fan and guess what? They made me their spokesperson. That’s right, I am now the official spokesperson for Groupon! So get your Groupon on with me. #SaveLikeTiffany #ad pic.twitter.com/yoZ2kwKyAQ
— Tiffany Haddish (@TiffanyHaddish) January 15, 2018