The Weeknd Named Puma’s New Global Brand Ambassador [Photo]

The Weeknd has announced that he’s the latest Global Brand Ambassador for Puma.

He’ll be starring in the brand’s ‘Run the Streets’ campaign and will launch his own PumaXO collection in 2017.

The collection will consists of shoes and apparel.

excited to announce my partnership w/ @puma #RunTheStreets ||
also excited to release my PumaXO shoe and clothing line in 2017 ?? pic.twitter.com/Wb6hyqYsCE

— Abel Tesfaye (@theweeknd) September 29, 2016