We’re another day closer to the release of Lady Gaga’s new single, “Applause” and now we have artwork!
She released the artwork via Women’s Wear Daily, along with a new interview. While music details are scarce, she does talk a little bit about the creative process for ARTPOP and the single.
Van Lamsweerde and Matadin shot the “Applause” video about a week ago in Los Angeles. The photographers, who were introduced to Gaga when they shot her first V cover in 2009, have since worked on several fashion films for her. This is the first time they’ve shot a music video for her. Gaga chose the cover image from the video shoot because she thought it showed a different side of her performance, a vulnerable part that the public doesn’t often see. “It’s the end of the night after the show,” she says. “When I look at it I see that there is a longing for the applause. I see that there is a void that is leaking onstage, that the performer is leaking, that the art is sort of becoming something else in front of your eyes. Something more human, something more honest.” Gaga recalls being moved to tears during this particular performance for the cameras.
As for the music, details are at a premium, but despite the tears and pantomime face, “I’ll tell you that it is very fun,” she says. “And that it’s full of happiness, because what I’m saying in the song essentially is that I live for the applause. I live for the way you cheer and scream for me. Give me that thing that I love. Put your hands up, make them touch.” At this point, it sounds like she’s quoting lyrics, but again, we won’t know until Aug. 19, barring a leak.
You can read the full interview over at WWD.