Say What Now? Adele Turns Down $20 Million L'Oreal Deal

Singer Adele performs onstage during the Oscars-1731164
Adele must be rolling in the dough, because lady A has turned down a $20 million dollar deal to be the face of L’Oreal.

According to,

Adele has walked away from a £12million offer to be the face of L’Oréal in a move that left the firm “gobsmacked”.

The superstar singer, 25, was months into negotiations and all set to brush aside Cheryl Cole by signing a four-year advertising contract.

It was a megabucks ­deal that looked destined to make her the ­cosmetic giant’s ­highest-paid star ever.

Oscar-winner Adele would have joined a celebrity “faces of” roll call with Cheryl, Penelope Cruz, Eva Longoria and Jennifer Lopez.

A source said: “L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.

“L’Oréal is gobsmacked that she turned down such a huge amount.” North London girl Adele has often insisted on her ­reluctance to sell out, claiming she dislikes artists who are constantly in everyone’s face.

Landing such a high-profile role in the beauty industry would also have been one in the eye for fashion ­big-shots such as Karl Lagerfeld who slated her for not being stick thin.

The huge offer came amid ­speculation that French firm L’Oréal was looking to dump long-serving Cheryl Cole, who is on an advertising contract worth £500,000 a year.

Despite their sales rising during the popular Geordie’s stint on the X Factor, the company moved Cheryl, 30, to their ­skincare campaign after she took to frequently changing the colour of her hair.

And it was less than impressed when she ­revealed an elaborate ­tattoo covering her rear in August.

Wow. We couldn’t imagine walking away from $20 million…but hey, kudos to Adele for sticking to her values.


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