Adele must be rolling in the dough, because lady A has turned down a $20 million dollar deal to be the face of L’Oreal.
According to Mirror.uk,
Adele has walked away from a £12million offer to be the face of L’Oréal in a move that left the firm “gobsmacked”.
The superstar singer, 25, was months into negotiations and all set to brush aside Cheryl Cole by signing a four-year advertising contract.
It was a megabucks deal that looked destined to make her the cosmetic giant’s highest-paid star ever.
Oscar-winner Adele would have joined a celebrity “faces of” roll call with Cheryl, Penelope Cruz, Eva Longoria and Jennifer Lopez.
A source said: “L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.
“L’Oréal is gobsmacked that she turned down such a huge amount.” North London girl Adele has often insisted on her reluctance to sell out, claiming she dislikes artists who are constantly in everyone’s face.
Landing such a high-profile role in the beauty industry would also have been one in the eye for fashion big-shots such as Karl Lagerfeld who slated her for not being stick thin.
The huge offer came amid speculation that French firm L’Oréal was looking to dump long-serving Cheryl Cole, who is on an advertising contract worth £500,000 a year.
Despite their sales rising during the popular Geordie’s stint on the X Factor, the company moved Cheryl, 30, to their skincare campaign after she took to frequently changing the colour of her hair.
And it was less than impressed when she revealed an elaborate tattoo covering her rear in August.
Wow. We couldn’t imagine walking away from $20 million…but hey, kudos to Adele for sticking to her values.
