Rapper Big Sean Launches Fashion & Lifestyle Company 'Aura Gold' & Fashion Line [Photos]

Big Sean

G.O.O.D. Music Rapper and Kanye West Protege, Big Sean has announced the launch of his fashion & lifestyle company named ‘Aura Gold’, and will debut the company’s fashion line ‘Finally Famous’, and looks from the line’s Fall 2013 collection at the Magic Tradeshow & Convention in Las Vegas this week. The Detroit native will make an appearance for ‘ProjectMVMNT’ while at Magic, as he will serve as creative director for ‘Aura Gold’.  Big Sean had this to say about his venture into the fashion world…

Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.

To get an advance peek at offerings from the label, take a look at pics from Vibe magazine’s current issue featuring Big Sean wearing pieces from the label…

(photo credit: Vibe) 


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