Living in a world full of smartphones, tablets, and video games — studies show it can be difficult trying to get both children AND adults to read for leisure.
One Virginia library has been getting a little creative with its displays and is now making headlines for hits remixed version of Sir Mix-a-Lot’s 1992 smash, “Baby Got Back.”
Instead of the rapper’s lyrics, “I like big butts and I cannot lie,” the library display reads: “I like big books and I cannot lie. You other readers can’t deny.” The song continues as a full-on book-themed version of the iconic booty anthem.
It’s equal parts corny and cute, if you ask us.
After posting a photo of the display on its Facebook page, it’s gone viral with more than 2,000 people sharing it.
Christine Brantley, the library’s community relations and development manager, told ABC News that Ash creates displays to “infuse some fun into the library.”
“We use displays primarily to promote our library collections and to help people find things that they may not see when they’re on their regular shelf,” she added.
For example, the “big book” display featured extremely lengthy and oversized books.
Brantley said although it’s the first time a photo from the library has gone viral, it’s not the first time that Ash has created displays that wowed and promoted the library’s more than 800,000 books.
Ash created a display in honor of “Shark Week,” featuring books about the ocean and sharks, another display celebrating “Banned Books Week,” and yet another unique display — a cozy igloo where people can read — made entirely from recycled milk cartons.
“We hope that people see the displays being shared around on social media and maybe if they haven’t been in their local library for a while, it’ll motivate them to go in,” Brantley said.
Social media marketing at it’s finest.