It’s official: Migos has the number one song in the country.
Fueled in part by viral content, the rap group’s latest single “Bad and Boujee” ascended to the top spot of this week’s Billboard Hot 100 chart, swapping places with Rae Sremmurd’s “Black Beatles,” which topped the chart for seven nonconsecutive weeks.
“Bad and Boujee” marks the first number one song for Migos and Lil Uzi Vert, who features on the track.
If “Bad and Boujee” sounds familiar, Donald Glover praised the song during his acceptance speech for Best Comedy Series at Sunday night’s Golden Globe Awards. Since then, the track has seen a 243% increase in streams on Spotify.
As previously reported, “Bad” has inspired numerous memes and tweets playing off the song’s “raindrop, drop top” lyrics. A 60-second clip of Migos of performing “Bad” in Lagos, Nigeria, posted to Twitter Dec. 20, has also helped the song’s profile surge.
“Bad” tops the Streaming Songs chart for a second week with 35.3 million U.S. streams (up 9 percent) in the week ending Jan. 5, according to Nielsen Music. The majority of its streams stem from YouTube (19.3 million), followed by Spotify (9.2 million). The track also leads the audio subscription services-based On-Demand Streaming Songs chart for a second week (15.9 million on-demand clicks, up 7 percent).
“Bad” pushes 4-2 in Digital Song Sales (76,000 downloads sold, down 35 percent; most songs dropped significantly in sales in the tracking week, following a hearty prior sales frame that included Christmas-week shopping) and nears the Radio Songs chart, gaining by 34 percent to 20 million in airplay audience. On R&B/Hip-Hop Airplay, it bounds 14-6 as the chart’s Greatest Gainer (up 31 percent to 16.2 million in audience at the format).
“Bad” additionally takes over atop Billboard’s Hot R&B/Hip-Hop Songs and Hot Rap Songs charts.
Migos previously peaked on the Billboard Hot 100 with their 2014 track, “Fight Night,” which stalled at number 69.