L’Oreal Ends Partnership With Transgender Model for Calling Out Racism and White Supremacy on Facebook [Video]

L’Oreal has decided to end their partnership with model Munroe Bergdorf — their first transgender model — just days after she got the gig.

Why? Because Munroe took to Facebook to address racism and white supremacy.

The Daily Mailreported on her comments, which were:

“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this shit. Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk. Until then stay acting shocked about how the world continues to stay fucked at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”

 Soon after her comments were amplified by the media, white people began to use the hashtag #BoycottLOreal to call for Munroe’s firing. They listened.

Interestingly enough, this company that claims to ‘champion diversity’ sells skin-whitening creams across the world — but we digress.

Munroe, who is L’Oreal’s FIRST transgender model in the UK, responded to the news of her firing and called for a boycott of the company.

“Sit still and smile in a beauty campaign ‘championing diversity’. But don’t actually speak about the fact that lack of diversity is due to racism. Or speak about the origins of racism. It’ll cost you your job”.

“This makeup brand cares about nothing but MONEY. I urge you to boycott L’Oréal Paris. I can’t express how disappointed I am in the entire team in dealing with misquotes that were entirely placed out of context.”

You can read her full response to L’Oreal and to the public below. It’s a good thing Fenty Beauty is almost here — because we’re done with L’Oreal.

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