Kim Kardashian to Rename 'Kimono' Shapewear Line Following Backlash: 'I Am Always Listening, Learning and Growing'

Kim Kardashian announced a forthcoming line of shapewear called Kimono — which, as you can imagine, was swiftly hit with backlash from all over.

After being accused of cultural appropriation, Kim announced that she’ll be renaming her line.

via Complex:

In a series of tweets, Kim revealed she would no longer use the name. “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she wrote. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.”

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she continued. “I will be in touch soon. Thank you for your understanding and support always.” The word kimono comes from the romanization of a traditional Japanese garment, which has remained an important cultural touchstone in the country for over a thousand years. 

“Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavors and studies, and it is a culture that has been cherished and passed down with care,” Kyoto’s mayor Kadokawa explained in his open letter to Kim K. “We think that the names for ‘kimono’ are the asset shared with all humanity who love kimono and its culture, therefore they should not be monopolized.”

Do you think Kim did the right thing? What do you think she should rename her line?

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