Kanye West Announces 10-Year Partnership Between Yeezy and GAP

Kanye West is bringing his clothing empire to GAP.

On Friday, Kanye—using the hashtag #WESTDAYEVER—shared a photo showcasing clothes pulled from a bag marked “developed by Yeezy and GAP.”

Shortly after that initial photo tease, Kanye confirmed the Yeezy x GAP “partnership” with the release of a new logo.


“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in a press release.

The Yeezy Gap line will consist of men, women, and kids pieces “at accessible price points” and is expected to launch sometime in 2021.

Per the New York Times, the deal is for 10 years, with an option to renew after five.

Gap is reportedly aiming to be bringing in $1 billion in annual Yeezy Gap-generated sales by the five-year mark. West’s Yeezy, meanwhile, stands to gain royalties and potential equity.

Kanye’s still making moves, we see.


Share This Post