Nike’s beef with the Lil Nas X “Satan shoes” is heating up. The sneaker company was successful in blocking all sales of the specialty shoes from Brooklyn-based MSCHF, at least for now.
via: Rolling Stone
After Nike sued the Brooklyn collective Mschf earlier this week over the modified Air Max 97 shoes — a limited-edition run of 666 pairs complete with pentagrams and human blood tied to the rapper’s Satan-featuring “Montero” video — the apparel company followed up Wednesday by filing an injunction and a temporary restraining order motion with a federal judge to prevent the sale of the shoes.
At the hearing Thursday, the Hollywood Reporter writes, Nike argued that the “Satan shoes,” although an unofficial release, had damaged the company’s reputation, with thousands of people on social media — including some well-known politicians — slamming the shoes and threatening to boycott the company.
Mschf’s lawyers laid out their First Amendment arguments, expanding on their stance that the $1,016 shoes are “not typical sneakers, but rather individually numbered works of art that were sold to collectors for $1,018 each.” Six hundred and sixty-five pairs of the shoes reportedly sold out in one minute, with the 666th pair held as a giveaway.
As Mschf’s lawyers told the judge in a defendant letter Wednesday, all but one pair of the “Satan shoes” have already been shipped to customers, and since the collective had no plans to make more of the sneakers, it rendered the temporary restraining order unnecessary.
However, U.S. District Court Judge Eric Komitee ultimately sided with Nike and issued the temporary restraining order against Mschf. (Representatives for Nike, Mschf, and Lil Nas X did not immediately respond to Rolling Stone’s request for comment.)
“Nike filed a trademark infringement and dilution complaint against Mschf today related to the Satan Shoes,” Nike said in a company statement Thursday. “We don’t have any further details to share on pending legal matters. However, we can tell you we do not have a relationship with Lil Nas X or Mschf. The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project.”
Nike argued that there is “already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.”