Joe Budden confronted No Jumper founder Adam22 in a recent podcast episode about reposting content of image consultant Kevin Samuels after his death, and now a discourse on the topic is being had.
On Monday (Aug. 29), Budden posted a video clip where he and the No Jumper host engaged in a heated discussion surrounding Adam’s timely intent for reposting clips of Samuels. The controversial social media consultant allegedly died from hypertension.
“I got some smoke for you,” Budden began speaking while looking stoically at Adam. “Rest In Peace to the Good father, Kevin Samuels,” he continued. “I don’t like what you did after he died.”
Insisting Budden was referring to him re-uploading content about Samuels, Adam said, “What? Re-uploading the videos?” Budden cut him off with, “It’s disgusting. Disgusting. Disgusting. The nastiest performance I’ve ever seen. Why do y’all do that?”
“That’s an insane position for someone who’s in media to hold,” Adam responded. “What is your job as a content creator? Your job is to make content and get that content out to the people who want to see it.”
“False,” Budden immediately replied. “[If] someone dies, there is a huge demand for that content,” Adam explained. “You re-upload it, people see it on their subscription feed, they click on it because [it’s] a very talked-about thing. Give me a coherent argument against re-uploading content when that person is extremely newsworthy.”
Adam also explained that video clips hadn’t been edited and posted until at least a day after he died.
Both Budden and Adam agreed that the content Adam reposted didn’t shed a negative light on Samuels or slander his name. Both kept their positions on the topic.
Budden then went on to argue that Adam’s reasoning for posting the content was to capitalize off Samuels’ death monetarily. “Then turn off monetization,” Budden suggested counteracting Adam’s claims that he isn’t capitalizing on Samuels’ death. Adam then justified monetizing it because he believed it would “stop it [the interview] from spreading on the platform,” if he didn’t.
Adam later compared reposting the content to how the radio stations still play Pop Smoke’s music after his death. He then chalked up sharing the Samuels’ content as “a celebration of Samuels,” just as listening to Pop’s music after he died is a way to celebrate the rapper’s life. Budden and his cohosts considered the two instances completely different situations that are incomparable.