Football season is among us and the folks over at Roc Nation couldn’t be happier.
The NFL has selected Jay Z & Rihanna’s “Run This Town” as the theme song for this season’s Thursday Night Football on CBS, which will feature narration from Don Cheadle.
“The Thursday Night Football open will be accompanied by the narration of Academy Award-nominated actor Don Cheadle. Cheadle’s narration sets the scene to kick off the NFL week on Thursday nights, highlighting the division rivalry games. And, asking the question, who will ‘Run This Town’?”
This season’s new opening was produced and directed by 28-time Emmy Award-winer Pete Radovich.
“This open combines one of music’s biggest stars with one of the most dynamic actors in Hollywood. The energy that both talents provide gives the opening to every Thursday night the big-game, primetime feel it deserves. It is a dream scenario for any director.”
We would have loved for them to do a new, original moment — but shout out to Jay Z & co. for doing something big with a 5-year old song!