Have you ever wanted to smell like Jay Z Gold?
Hov is releasing his first men’s fragrance called Gold, because according to the press release — everything -Jay Z touches turns to gold’
The fragrance will be a part of his controversial partnership with Barneys NY and will be packaged in a white bottle with an accompanying Gold-colored box, which looks like a Gold brick.
Jay’s previously released fragrances under his Rocawear brand with Elizabeth Arden but this is his first personal fragrance.
Here’s a brief excerpt from the press release:
“From the beginning of recorded history gold has been associated with royalty, purity and strength.
Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE.
Everything JAY Z touches turns to GOLD.”
Will you be buying?