Jay Z Launching First Mens' Fragrance 'Gold' [Photos] | lovebscott.com

Jay Z Launching First Mens’ Fragrance ‘Gold’ [Photos]

jay-z-gold fragrance lovebscott

Have you ever wanted to smell like Jay Z Gold?

Hov is releasing his first men’s fragrance called Gold, because according to the press release — everything -Jay Z touches turns to gold’

The fragrance will be a part of his controversial partnership with Barneys NY and will be packaged in a white bottle with an accompanying Gold-colored box, which looks like a Gold brick.

Jay’s previously released fragrances under his Rocawear brand with Elizabeth Arden but this is his first personal fragrance.

Here’s a brief excerpt from the press release:

“From the beginning of recorded history gold has been associated with royalty, purity and strength.

Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE.

Everything JAY Z touches turns to GOLD.”

Will you be buying?

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