Instagram Announces 'Video on Instagram' [Video]

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Popular photo-sharing app Instagram announced at a press conference this morning that they’ve added support for video — with filters! Think Vine — but on Instagram…and you get 15 seconds worth of video. Check out a brief bit from their official press release below.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you [just how they made your latte art] this morning or an [Instagrammer on the other side of the world] taking you on a tour of their city, a [mother sharing her joys in parenting] as her children laugh and play or your favorite athlete taking you [behind the scenes].

To see it in action, watch the video below!

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