Are you going to see the ‘It’ remake this weekend?
The Thursday night opening of the scary clown thriller has already earned $13.5 million.
The North American preview number for “It” is the third-largest for 2017, trailing only Disney’s “Guardians of the Galaxy Vol. 2,” at $17 million, and “Beauty and the Beast,” with $16.3 million. It’s also the largest gross for a horror movie, for an R-rated title, for a September release, and for a film based on a Stephen King book.
Box office expectations have been sky-high for “It” following a dismal late summer, with forecasts of at least $65 million at 4,103 theaters. Some estimates are as high as $75 million.
PostTrak data from comScore showed strong audience reaction to “It” previews, with 48% calling the movie “excellent” and another 38% rating it “very good.” A total of 60% said they would “definitely recommend” the film.
The R-rated movie is based on King’s 1986 novel, which focuses on a group of friends in a fictional Maine community that battles the small town’s demon as kids.
“It” is the first bit of positive news for the box office since the late July launch of Christopher Nolan’s “Dunkirk,” which has hit $181 million domestically in seven weeks. Year-to-date North American box office had plunged 6.5% to $7.6 billion as of Sept. 6.
Made for about $35 million, “It” stars Bill Skarsgard as the evil clown Pennywise who terrorizes children in Derry, Maine. The rest of the cast includes Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer, Nicholas Hamilton, and Jackson Robert Scott.
Directed by Andy Muschietti, “It” will smash the record for largest September opening set by “Hotel Transylvania 2” in 2015 with $48.5 million, along with the mark for biggest opening weekend by a horror or supernatural film, held by 2011’s “Paranormal Activity 3” with $52.6 million.
New Line confirmed Thursday that it was making strides on the “It” sequel, hiring writer Gary Dauberman to work on the script. Muschietti is expected to return for the second installment.
You love muffins will just have to let us know how it is. We don’t do clowns.