Drake stars in a new Super Bowl commercial for T-Mobile and finds himself in the middle of corporate crossfire on the set of his “Hotline Bling” video.
The ad is called “Restricted Bling” and starts off with Drizzy singing his famous “You used to call me on my cell phone” right before a few executives from unnamed wireless carriers stop him to suggest a few revisions to the song.
Watch below.
The carriers ask him to work in the fact that streaming music will rack up tons of data—illustrating how other phone companies restrict wireless plans.
Drake is a trooper, though, and delightfully mocks the requested changes, saying the changes “don’t ruin the song at all.”
This isn’t the first time T-Mobile has tapped a big celebrity to star in its game-day ad. Last year the brand tapped Kim Kardashian to humorously mock herself and address the important issue of saving your data. Publicis Seattle worked on the Kardashian spot as well. The brand has also featured names like Tim Tebow, Chelsea Handler and Sarah Silverman in its commercials.
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