CoverGirl Chooses Its First-Ever CoverBoy, James Charles [Photo + Video]

CoverGirl made history by selecting 17-year-old James Charles as its newest spokesmodel.

That’s right, CoverGirl now has an official CoverBoy.

via Time:

Charles, who’s still a senior in high school, is a makeup artist with nearly 430k followers. He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Perry and by himself.

Both Charles and Perry announced the news of the new CoverBoy via Instagram, as did the CoverGirl account. In one of the videos posted to the CoverGirl account, Charles breaks the news by telling everyone being a part of the storied brand is “living out one of my biggest dreams.”

Check out clips of his big announcement below.

It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. ?? Show your support for James by regramming his COVERGIRL vid using #COVERGIRLJames!

A video posted by COVERGIRL (@covergirl) on Oct 11, 2016 at 6:17am PDT

Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam??

A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ???????? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ???? Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jcharlesbeauty) on Oct 11, 2016 at 1:17pm PDT