Nike is with Colin Kaepernick.
The sports brand unveiled a new ad to commemorate the 30th anniversary of their ‘Just Do It’ campaign starring the former NFL quarterback.
In the ad, Colin is looking at the camera, and printed over the image is: “Believe in something, even if it means sacrificing everything. #JustDoIt.”
Coline has been a Nike athlete since 2011, but the he has not played on a team since 2016.
It’s certainly a powerful statement. As we’re just getting into the NFL season, it’ll be interesting to hear how Nike and the football community reacts.
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018