Caitlyn Jenner is the new face of H&M Sport.
On Wednesday, the Olympian shared a behind the scenes teaser from the shoot.
— Caitlyn Jenner (@Caitlyn_Jenner) March 11, 2016
A few hours later, the brand followed up with a teaser of its own:
— H&M USA (@hmusa) March 11, 2016
H&M participated in a Q&A and revealed how the company landed on Caitlyn as the face of its sports campaign. “We want to illustrate that everything is possible—in sports, and in life,” a spokesperson for H&M explained. “It is a collection of performance sportswear made to celebrate individuality and self-belief.”
The clothing giant also said it wanted to “show diversity and a range of personalities” in everything it does and designs, which made Caitlyn their ideal choice.
To those who might disagree with the brand’s choice, H&M said, “We strive to convey an image of diversity in all that we do and we welcome all people inspired by fashion. We want our advertising to inspire as many people as possible and we target a wide and diverse target group.”
News of Cait for H&M comes just a week after it was announced she has her own campaign with MAC.