It’s no secret Beyoncé loves herself some Topshop. So much so, that Bey’s teamed up with Topshop for a 50/50 joint business venture.
Beyoncé and Topshop owner Sir Philip Green have announced the creation of Parkwood Topshop Athletic Ltd., a global activewear brand set to launch Fall 2015.
Bey’s line will include clothing, footwear, and accessories across dance, fitness, and sports categories, combining fashion with technical performance. It’s not just a celebrity collaboration, it’s a true partnership.
“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.
Beyoncé said the following about her partnership:
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Sir Philip Green added:
“We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”
We can’t wait to see what it looks like!