Earlier this year we had Britney Spears launch her own intimates collection, and now Halle Berry is dropping her own brand of bras & panties– is lingerie the next big trend for celebrity lines?
Halle has revived Scandale, a lingerie label originally born in France in 1932.
via Page Six:
“We’ve taken this brand and revamped it,” Berry said in an interview Thursday. “But we’ve kept all the qualities of the Parisian sort of style intact.”
The collection of 10 bras and panties will be sold by Target, and while “rich with history and heritage,” will boast “a very good price,” said Berry, who, beneath her lacy dress displayed a black Illusion demi bra (less than $20).
Berry is an owner of the Scandale Paris line and said she plays a hands-on role in design, declaring, “I think I have a pulse on what American women want.”
She agreed that, for guys, the choice of undergarments is largely a question of boxers or briefs. “But most women know that what you put under your clothes is the first step in making yourself feel good about yourself.”
Women buy lingerie mainly for themselves, she went on, quickly adding, “When they find something they feel good in, and that makes them feel sexy and feminine and empowered, their partners also reap the benefits.”
Will you be buying?