Beyoncé Gets ‘Bïeryonce’ Beer Shut Down

BY: Denver Sean

Published 7 years ago

Companies should know by now that they can’t so much as invoke the essence of Beyoncé to make a dollar without those Parkwood lawyers firing up a cease and desist.

Brooklyn’s Lineup Brewing Company thought it could produce a Beyoncé-inspired German beer called ‘Bïeryonce’ and everything would be cool.

It wasn’t.

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Katrina Martinez, owner of Lineup Brewing in Brooklyn, N.Y., recently told Pitchfork that she was inspired to create her Biëryoncé microbrew because, as a Hispanic female business owner:

“I am very inspired by her, so I thought I’d pay homage.”

While the idea was sweet, Bey isn’t having it.

After news of the beer went public, Bey’s legal team sent Katrina a cease and desist letter, asking that Lineup Brewing stop making the beer.

“We’re disappointed she didn’t take it as a compliment, but oh well,” Katrina told Pitchfork. “It was fun while it lasted!”

Well, the packaging was cute.

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