Beyoncé: Ice Princess. That’s the visual inspired by Icy Park, the singer’s latest drop in her Adidas x Ivy Park collection.
Beyoncé has shared a teaser video for her upcoming third Ivy Park collaboration line.
Among the highlights of the brief clip, available above via YouTube, is the reveal of the theme—Icy Park—and some fittingly snow-heavy shots of Gucci Mane.
A Women’s Wear Daily report from Monday adds some key details about what fans can expect, including that the new collection will include five new styles of shoes. Among those, per the report, is an update to the Ivy Park Ultra Boost and other models, as well as an all-new Super Sleek Boot.
— Yoncé Vocals (@YonceVocals) January 25, 2021
The underlying aesthetic narrative of the collection is centered around the idea of incorporating alpine-inspired facets into streetwear staples. A comment from reps at Ivy Park and collaborator Adidas says the goal was to inspire consumers with “creativity, individually, and imagination.” Fans can also expect a new Ivy Park monogram on select apparel and accessories.
And Guwop isn’t the only one featured in the collection’s accompanying campaign. He’s joined by Hailey Bieber, Kaash Paige, Shi Gray, Kyla Coleman, and Akesha Murray.
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” Beyoncé told Elle back in 2019 when discussing Ivy Park, which first launched as a joint venture with Topshop before Parkwood took total ownership and moved the collaboration to Adidas.
Keep it locked to the Ivy Park site for impending updates on the clearly imminent collection. In the meantime, feel free to join in on the hype below.
IF BEYONCÉ THINKS SHE CAN JUST KEEP DOING THESE IVY PARK RELEASES ALL WILLY NILLY AND ALSO THINKS I’M GOING TO SPEND MY HARD EARNED DOLLARS ON IT, then she’s absolutely right. #adidasxIVYPARK #ICYPARK
— The Birds & The Brees (@sirachafierce) January 25, 2021
— BEYONCÉ IS COMING? ?? ? (@Mood4Eva98) January 25, 2021
— S.B. (@theSheenaB) January 25, 2021
— riya? (@runninoverbiebs) January 25, 2021
— ??? (@voguingbey) January 25, 2021
— oni (@__Onixivy) January 25, 2021
— FuckTrump (@RellyRell4U) January 25, 2021
Beyoncé SMELLED our W2s being printed, turned to her team and said “….do it now.” pic.twitter.com/LLkXvkxA2G
— ???????? ???? (F²) ? (@fonzfranc) January 25, 2021
— ??????????????™?? (@beyonceicy) January 25, 2021
New Bey pictures otw I love when the Ivy park rollout happens pic.twitter.com/hx4MUMOBIt
— Ray (@_BluRay__) January 25, 2021
Ivy Park is coming to take all your tax return coins.