It’s 2021 and people are still watching ‘Avatar’ in theaters.
After losing the ‘highest-grossing movie of all time’ title after holding it for a decade to ‘Avengers: Endgame’ in 2019, ‘Avatar’ has snatched it back.
via Variety:
Prior to the release of “Endgame” in April 2019, James Cameron’s groundbreaking sci-fi epic held the ultimate box office crown for a decade with $2.7897 billion worldwide. “Avengers: Endgame” eclipsed that milestone ever so slightly, churning out a casual $2.7902 billion in global ticket sales.
But on Friday, “Avatar” returned to movie theaters in China and grossed $3.5 million, pushing its total haul to a historic $2.7926 billion. After this weekend, “Avatar” took back the top box office prize with $2.802 billion.
“We are proud to reach this great milestone, but Jim and I are most thrilled that the film is back in theaters during these unprecedented times, and we want to thank our Chinese fans for their support,” producer Jon Landau said. “We are hard at work on the next Avatar films and look forward to sharing the continuation of this epic story for years to come.”
Marvel Studios graciously saluted the Na’vi Nation for reclaiming box office glory. “We love you 3000,” the company wrote on Twitter.
“Avatar” initially premiered in December 2009, a time when ticket sales were significantly less expensive than they are today. However, the movie had an unparalleled life in theaters and played on the big screen for nearly 10 months, driven by repeat viewings and premium 3D screenings.
What took “Avatar” several re-releases to achieve, “Avengers: Endgame” was able to accomplish in three months due to unprecedented demand that may never again be replicated. “Avengers: Endgame” was the culmination of 21 movies (each box office juggernauts in their own right) over the span of 10 years. It became the must-see film event of the year as the Avengers teamed up to take down the ultimate baddie Thanos and moviegoers emotionally bid adieu to Robert Downey Jr.’s Iron Man. The comic book mashup also starred Chris Evans as Captain America, Brie Larson as Captain Marvel, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Mark Ruffalo as Hulk, Paul Rudd as Ant-Man, plus just about every other costumed character in the Marvel Cinematic Universe roster.
The re-release of “Avatar” in China comes as the country is experiencing unprecedented box office demand while recovering from the coronavirus pandemic. Already, several movies in China, including “Detective Chinatown 3” and “Hi, Mom,” have reached blockbuster status. Meanwhile in North America, hardly anyone has been going to the movies and ticket sales have been falling flat as Hollywood studios continue to postpone their buzziest releases.
Though “Avatar” was released by 20th Century Fox, Disney now owns the property after the companies merged in 2019. With Disney’s acquisition of Fox’s film assets, the Walt Disney Company houses eight of the 10-highest grossing movies.
With more than $2.5 billion in global receipts, “Avatar” and “Avengers: Endgame” are in rarified company. The third-highest grossing movie ever is “Titanic,” which grossed $2.47 billion. “Star Wars: The Force Awakens” and “Avengers: Infinity War” are the fourth- and fifth-biggest films with $2.068 billion and $2.048 billion, respectively.
‘Avatar’ just won’t leave us alone — and we haven’t even gotten to the delayed sequels.
