Apple is out here playing with the people’s wallets because they just unveiled the new AirPods Max Headphones with a price tag of $549.
Starting Tuesday, Apple enthusiasts will have the chance to get their hands on the latest member of the AirPods family.
AirPods Max bring the AirPods vibe to a new over-ear design, complete with hi-fi sound capabilities and active noise cancelation. The Max is available in five different color options including sky blue, space gray, silver, green, and—perhaps most exciting of all—pink. In a statement, Apple’s senior VP of worldwide marketing Greg Joswiak touted the new AirPods family member’s sonic strengths.
“The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience,” Joswiak said.
On-head pressure from the device is reduced with the implementation of a breathable knit mesh canopy across the headband. The ear cups, meanwhile, are able to pivot and rotate for the optimal fit. In support of a proper sonic immersion experience, the cushions on the ear cups feature acoustically engineered memory foam.
Additional highlights of note from the Max include adaptive EQ technology, Transparency mode, and theater-esque spatial audio with dynamic head tracking.
Below, get a closer look at the different colorways available for the AirPods Max, available now starting at $549. Shipping kicks off on Dec. 15.
As expected, the unveiling of the AirPods Max brought with it a slew of reactions. Some have balked at the price tag, while others remain optimistic that such an investment will be worth it. Additionally, plenty came through with jokes about older generation iPhones:
Me seeing AirPods Max trending knowing that I bought my AirPods Pro like a month ago. pic.twitter.com/f0EBv3HmFr
— PRANAV. (@DrizzyPranav) December 8, 2020
Apple while designing the new Airpods max
— ???? (@xKD35) December 8, 2020
Me looking at the AirPods Max price pic.twitter.com/g1cS3xDbO2
— philip lewis (@Phil_Lewis_) December 8, 2020
“People buy the AirPods Max after they said they were ugly”
— Yvan (@yvanr02) December 8, 2020
$549. So AirPods Max or PS5? ? pic.twitter.com/RHk0pdd3nd
— Jonathan Morrison ????? (@tldtoday) December 8, 2020
"Sorry, I can't hear you. My AirPods Max automatically mute poor people." pic.twitter.com/SwDsPKNTKe
— Steve Kovach (@stevekovach) December 8, 2020
Just got the new AirPods Max ngl that sound pretty good?? pic.twitter.com/oWba1eQ80o
— ??Snowy kyh?? (@kyhrux) December 8, 2020
this is you if you buy the airpods max: pic.twitter.com/yFZVYrtKIe
— blurr (@thespadepirate) December 8, 2020
For those asking, yes, I’m saving my full AirPods Max thoughts for when I get them in-person for review. But let’s just say I’m… skeptical they’ll pry me away from the Sony WH1000XM4’s that cost $200 less. But I would LOVE to be wrong ? pic.twitter.com/FedmehBznK
— Marques Brownlee (@MKBHD) December 8, 2020
iPhone 6 when you try to connect it to the airpods max pic.twitter.com/RKmb4nHfgH
— hisad (@pritiprivillage) December 8, 2020
Apple is dead wrong releasing these right before Christmas, that price tag is no joke. Will be interesting to see how they compare to Beats by Dre.