Vons Apologizes to Zendaya for 'Misunderstanding'


Grocery retailer Vons has issued an apology to Zendaya for what they’re saying was a ‘misunderstanding.’

Earlier this week, Zendaya blasted the store and accused them of racial discrimination after she was hassled for trying to purchase gift cards.


“The lady that was helping us … I don’t think she was a fan of our skin tone,” she said in the clip she filmed with a pal. “I recall her not trying to help us at all, saying she couldn’t help us all, saying that we couldn’t buy the gift cards, and throwing my wallet … This is the s–t we deal with,” she said, with her friend adding, “because we’re black.”

On Wednesday, a rep for Vons denied there was any discrimination involved in the incident.

“At Vons, we strive to treat each and every customer with the utmost respect. There is a policy that limits gift card purchases using a credit card,” Vons said in a statement to E! News. “Zendaya was able to purchase gift cards up to our limit, and we apologize for any inconvenience or misunderstanding.”

The rep added, “We respect Zendaya’s voice in the community and similarly are committed to diversity and inclusion. Moreover, we understand that race is a sensitive issue in America and view this experience as a reminder that every interaction is an opportunity to treat each customer as we ourselves would like to be treated.”


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