Russell Wilson expanded his brand on Monday by launching his own clothing label.
The line is called “Good Man Brand” and it features blazers, sweatshirts, polos and shoes.
A portion of the profits from sales of the clothing will go to a charity, currently the “Why Not You” Foundation, according to the brand’s website.
“We want to inspire people everywhere to do good. And we want to make it easy to get started. For each item you purchase, we’ll donate $3 to the Why Not You Foundation, which tackles big issues like childhood cancer, world hunger, and domestic violence. This is just the beginning.”
“We’re trying to change the way and the attitude of a culture,” Russell told The Huffington Post. “Ultimately, this brand is going to help change people’s lives.”
The collection is available now at Good Man Brand’s online shop.
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