NAACP Calls for Boycott of Beauty Supply Store After Owner Caught on Camera Choking & Kicking a Black Shopper [Video]

Community leaders and customers of Missha Beauty in west Charlotte, NC, are calling for a boycott of the beauty supply store after cellphone video showed the owner, an Asian man, kicking and choking a Black woman.

According to the store owner, Sung Ho Lim, the woman was ‘caught’ stealing — which prompted the altercation. According to the woman, she didn’t steal a thing.

In the video, you can hear the woman tell Sung Ho, “Check my bag. I don’t have anything.”

You then see the two push each other, at which point Sung Ho said, “You hit me.”

As the fight escalates, Sung kicks the woman, knocks her to the ground and puts her in a choke hold.

via the Root:

“When he was choking her, he was almost choking her to death. She was gasping for breath, and he was continually choking her,” Teresa Mosely, a customer who buys from Missha Beauty three times a week but says that she won’t continue doing so, told the news station.

“You cannot take police matters in your own hands. You can’t act like the police,” civil rights activist John C. Barnett said. “Whatever the case may be, we know he cannot be keeping someone in a choke hold, stealing or not.”

Lim, the news station says, was trying to keep the woman at the store until the police arrived, but he has since apologized for his actions.

“I don’t know; it just happened. I went crazy,” Lim said. “No matter what the reason, I feel very sorry to her and to them.

“This is my fault,” he added, saying that he would give the store’s security footage to the local police. “I have to take the whole video and give it to the police.”

Lim also filed a police report for a strong-arm robbery in which he noted that the incident took place on Thursday. So far, no arrests have been made.

Corine Mack of the Charlotte-Mecklenburg chapter of the NAACP demanded that Lim apologize to the black community in Charlotte.

“He took it upon himself to treat her in a way that no woman should be treated—in fact, no person should be treated,” Mack said. “That’s why I’m so disgusted and hurt.

“Guess what? We are the ones who go to his store on a regular basis, and allow his family to live a good quality of life,” she added.

Watch the video below.

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