Motown singer Martha Reeves is once again calling out around the world, hoping fans will help her secure the star on the Hollywood Walk of Fame that was supposed to be hers 2 years ago.
The singer, known for hits “Dancing in the Street” and “Come And Get These Memories,” was tapped to receive a star on the Hollywood Walk of Fame in 2021 after being nominated by an ex-manager, The Detroit Free Press reported.
During that time, she was under the impression that the manager was going to handle the cost of the star and that her induction ceremony would be in 2022, per the report.
The cost of the star is $55,000, according to the Hollywood Walk of Fame’s website, which is used for the star installation and maintenance. Now in a bind, and under new management, her team created a fundraiser to help gather enough money by June to secure her spot for next year, according to the Free Press.
“If we do not make a sizeable indentation to our goal, it is likely that Martha’s Hollywood Star selection will be withdrawn, and we will have to start the nomination process all over again (which could take several years),” Reeves’ current manager, Chris Roe, wrote on the campaign page. “Since she was nominated and chosen in 2021, as part of the Class of 2022, we have very little time. There is a time limit to receive your star after being selected.”
Detroit Free Press reported that some celebrities have record labels or movie production studios behind them to take care of the costs while others sometimes have to crowdfund.
For instance, last year, legendary “Everything Everywhere All At Once” actor James Hong received a star on the Hollywood Walk of Fame after fellow actor Daniel Dae Kim raised the money back in 2020, according to The Los Angeles Times.
In addition, as the Free Press noted, money was crowdfunded for Motown music group The Funk Brothers, who got their sidewalk star in 2013.
“Martha’s former representation got in over their heads on this,” Roe told the Free Press. “They didn’t realize how hard it would be and wasted a year of fundraising time. Now we’re down to the wire.”