Be Mindful: Blackout Tuesday Posts Are Hiding Critical Information Under Black Lives Matter Hashtags

#BlackoutTuesday is an initiative taking place today as call to action for the music industry to get involved amid the ongoing protests and rallies in the name of Black lives.

As part of the initiative, users began taking to Instagram to post pictures of black squares as an attempt to show solidarity — however the message of the movement got mixed up and resulted in pure confusion.

People have hashtagged their squares with #BlackLivesMatter, #BLM, and other hashtags effectively drowning out posts sharing relevant information related to petitions, donations, and what’s happening on the ground with protests.

In the early hours of Tuesday morning, several people — including Kehlani and Lil Nas X — took to social media to point out the negative effects of the initiative in an attempt to get people to redirect.

Originally, the campaign was started by two Black women in the music industry — Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, a former Atlantic executive who is now a senior artist campaign manager at Platoon.

The hashtag began as #TheShowMustBePaused, as an effort to convince the music industry to “take a beat for an honest reflective, and productive conversation about what actions we need to collectively take to support the black community.”

As per, here are a few things you can do today instead of simply posting a black square.

  • Help the family of George Floyd HERE.

  • Fight for Breonna Taylor HERE.

  • Help the family of Ahmaud Arbery HERE.

  • Want to help protesters? Donate to one or more community bail funds HERE.

  • Visit Movement For Black Lives for additional ways you can help the cause.

  • Want to connect with leaders building grass roots campaigns? Click HERE.

  • Are you an ally and want to learn more? Here are some anti-racism resources.

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