The best flavor of Starburst is getting its own bag.
Starting in April, Starburst is releasing an All Pink pack for a limited time.
Matt Montei, Sr. Director of Confections at Wrigley, said this idea came completely from the candy’s fans.
“On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated ‘like a Pink Starburst,'” Montei said. “The Pink conversation and fanfare has continued to grow so we decided to act.”
He also teases there is more to come from Starburst in the form of new flavors/innovations but that the focus right now is all about “think pink.”
The packs will be available in retailers including Walmart, Walgreens, Target, Kroger, Meijer, H-E-B and – wait for it – Amazon.
How many bags will you be buying?