PepsiCo has officially terminated the company’s relationship with Lil Wayne.
The multinational food and beverage corporation terminated its relationship with perhaps its most popular pitchman of its Mountain Dew soda due to the outcry over his controversial lyric mentioning civil rights martyr Emmett Till.
“Beat the pu–y up like Emmett Till,” Wayne rapped on Future’s “Karate Chop (Remix).”
PepsiCo released an official statement asserting that Weezy’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”
“We do not plan any additional work with Lil Wayne moving forward,” a rep for the soft drink giant said in a statement to MTV News. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Tunechi’s rep told the Associated Press the split was “an amicable parting” of ways due to “creative differences.”