Jay-Z Teases '4:44' Album with Dramatic 'Kill Jay-Z' Teaser [Video]

A commercial for JAY-Z’s new album 4:44 was released Tuesday, teasing the project with some provocative imagery.

The clip is called “Kill Jay Z,” and in it dramatic music plays as a black teenage boy sprints through an alleyway wearing a shirt that reads “Stay Black.”

Faint sirens blare in the background, making it clear he’s running for his life.

Watch the new commercial here:

4:44 drops June 30 on Tidal.

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