Jason Wu is officially having the best year ever, so far!
The young emerging designer, whose line is a favorite of First Lady Michelle Obama, just announced the launch of his very first makeup collection with Lancôme. Wu is an avid fan of color-you can tell by checking out his runway collections or ad campaigns-and makeup is always an essential part of his brand, so this step into the beauty industry makes complete sense.
Of the collection, Wu spoke to Women’s Wear Daily and expressed his reasoning for partnering with beauty heavyweights Lancôme.
“Beauty has always been extremely important to the Jason Wu label and I’ve made it an integral part of my fashion shows. What was so intriguing about partnering with Lancôme, beyond the unparalleled quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly modern, sexy and confident woman, much like the women I design for.”
The color collection will hit stores in September, and WWD is hinting that this may lead to a full Jason Wu makeup line in the future, and he may also follow in the footsteps of Marc Jacobs and Chanel with a fragrance as well.