Google kicked off Black History Month a little early with the premiere of an incredible new ad that aired during the Grammys on Sunday night.
The ad is called “The Most Searched” as is described by the company “Celebration of Black History Makers.”
It gives viewers a look at “Black icons, events and movements that were the most searched.”
Dozens of Black Americans and the historical movements they led were searched more than any other person or event in a category. These range from historical milestones like the Montgomery bus boycott to iconic figures like Maya Angelou to the most searched Pulitzer Prize winner—Kendrick Lamar, for his album DAMN.
Based on Google Trends, the company began collecting data in 2004. This ad and interactive experience compiles information up to July 2019. There are 24 in total with each featuring a short profile.
“Most Searched” tells a powerful story about how the Black community has helped shape and influence American culture. It also shows the tremendous collective interest in our history.
Watch the ad that has everyone talking below.
