‘Empire’ has had one hell of a second season!
The show closed out season two as the top-rated broadcast entertainment program in numerous demos, according to Variety. The viewership didn’t quite reach the heights it did during its monster first season, but it came pretty close.
*It is the season’s No. 1 broadcast entertainment program among adults 18-49 (6.7), adults 18-34 (6.1) and teens 12-17 (4.4) as well as all female demos.
*It is the season’s No. 1 program among African-American adults 18-49, more than tripling its closest broadcast competitor (ABC’s “Scandal”).
*It retains 94% of its adults 18-49 audience, 98% of adults 18-34 and 95% of total viewers from its first season, and is up 10% among teens 12-17.
*It earns Fox’s largest multi-platform audience this season, averaging 21.2 million total viewers to date — an 80% jump over its “live plus same-day” delivery (11.8 million).
*It is averaging 4.8 million total viewers outside of television (non-linear), making it the largest such audience for a Fox drama this season.
*In addition to its huge following among African-Americans, “Empire” also over-indexes in English-speaking Hispanic homes (124).
*And “Empire” is the No. 1 most talked about regular broadcast primetime entertainment show on Twitter, generating 6.8 million live tweets and averaging 376,700 tweets per original episode.
Congrats to Empire!
