According to early projections, Drake and Future’s semi-surprise mixtape, ‘What a Time to Be Alive,’ is set to go gold in its first week of sales.
Keep in mind, the project was released on Sunday, two days after the sales week began, and it’s available exclusively via Apple Music.
The arrival of What a Time in the marketplace radically changes the picture for Friday’s chart, where the latest from Interscope’s Lana Del Rey previously looked like a strong contender for #1. Now, Drake-Future is expected to have a huge first week—even with just four days on this week’s chart it looks bound to blow away not just this week’s competition but most of the year’s first-week figures.
First-week sales of the last collabo of this magnitude in hip hop, the Kanye-Jay Z set Watch the Throne, did 437K. Can Drake and Future break that record, as the aforementioned label peeps believe?
The set’s release was greenlit after a last-minute deal was struck between the artists’ labels, Cash Money and Epic, with the latter label’s chief, L.A. Reid, insisting the mixtape go to market as the company is now mid-cycle on Future’s DS2(A1/Freebandz/Epic), which bowed at #1 in July. That set is currently at #10 at iTunes. Republic will handle marketing and promotion on What a Time.
Congrats to Drake and Future. Have you listened to the
album mixtape yet?