Dove Apologizes for 'Racist' Soap Ad: 'We Missed the Mark Representing Women of Color' [Photo]

Dove has apologized for a racially insensitive advertisement amid a fury of social media backlash.

The company says it “missed the mark in representing women of color thoughtfully.”

In the now-deleted ad, a Black woman can be seen wearing a brown shirt before removing it to reveal a white woman wearing a much lighter colored shirt.

It then shows the second woman removing her shirt to show a third woman with a shirt of a third color.

Take a look at the company’s apology below.

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