Dove has apologized for a racially insensitive advertisement amid a fury of social media backlash.
The company says it “missed the mark in representing women of color thoughtfully.”
In the now-deleted ad, a Black woman can be seen wearing a brown shirt before removing it to reveal a white woman wearing a much lighter colored shirt.
It then shows the second woman removing her shirt to show a third woman with a shirt of a third color.
Take a look at the company’s apology below.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017