According to a report from ESPN, LaVar Ball’s ongoing feud with Donald Trump is estimated to have given his Big Baller Brand company more than $13 million in equivalent advertising value.
The figure comes from a sponsorship evaluation firm.
As you’ve seen (and probably tried to avoid), Donald and LaVar got into a petty media feud about LiAngelo Ball’s release from China after he got busted shoplifting with a few UCLA teammates.
We won’t bore you with the details, but as they say — all press is good press — and there’s definitely some ad value in having your brand plastered all over the news.
Check out LaVar’s reaction to all the free press.