Burger King Celebrates Gay Pride with 'The Proud Whopper' [Photos + Video]

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Burger King has introduced a new whopper in support of LGBT pride!

via USA Today:

The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street, that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.

“It showcases who we are as a brand,” says Fernando Machado, senior vice president of global brand management at Burger King. “It shows how we, as a brand, believe in self expression.”

The packaging is really pretty — so pretty that it almost makes us want to eat a whopper.

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With the release, Burger King also posted a video to its YouTube channel about the burger. Check it out below!


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